For BOLA, we defined the brand's tone of voice and redesigned its visual identity. This forms the foundation for sales and marketing materials and a complete merchandising system. The result is a strong, consistent brand presence across online and offline channels.

BRAND STRATEGY: Brand core / Target audience / Competitors / Positioning / Brand personality / Messaging / Creative / Communications
VISUAL IDENTITY: Logo / Colours / Fonts / Graphic elements / Merchandise



